What are the top 5 reasons that influence a financially qualified and realistic home buyer in today’s market? The National Association of Realtors has done numerous studies and the results are the same. 1. Location & Neighborhood, 2. Layout, 3. Curb Appeal, 4. Condition, 5. Price.

This information is very value to know because a home seller can only have control of two of the 5 variables. Condition and Price. If a home seller is unwilling to update the condition or fix the any issues, then the ONLY way they can increase value in the eyes of a buyer is with PRICE. In today’s market a home seller has to be priced competitive AND compelling.